Everything Apple Announced in September 2026: iPhone Duo and More
A quick recap of Apple's fall 2026 launch: the foldable iPhone Duo, iPhone 18 Pro and Pro Max, Apple Watch Series 12 and Ultra 4, and price changes.
Apple's September 9 event was its biggest iPhone launch in years, mainly because of one thing: Apple's first foldable. Here's everything announced, with prices and dates, in two minutes of reading.
iPhone Duo: Apple's first foldable
- Price: from $1,999 (256GB), up to $3,199 for 2TB
- Dates: pre-orders opened October 16; on sale October 23
- Screens: 5.4-inch outside, 7.6-inch inside, with the same shape on both
- Chip: A20 Pro
- Unlock: Touch ID in the side button
- Build: titanium, IP68 water resistance, 254g
- Extras: Apple Pencil support coming later this year
Full details: the iPhone Duo, explained.
iPhone 18 Pro and iPhone 18 Pro Max
- Prices: $1,199 (Pro) and $1,299 (Pro Max), both starting at 256GB, and $100 more than last year
- Chip: A20 Pro
- Camera: a new variable-aperture 48MP main camera (ƒ/1.48 to ƒ/4.0), plus 48MP ultra wide and 4x/8x telephoto
- Connectivity: Apple's own C2 modem and N1 chip with Wi-Fi 7
- Battery: up to 45 hours of video playback on the Pro Max
- Colours: Black, Silver, Glacier and Burgundy
Upgrade advice: iPhone 18 Pro vs iPhone 17 Pro.
No standard iPhone 18 yet. The iPhone 17 remains Apple's regular model.
Price increases on older iPhones
Apple raised prices on models that didn't get new hardware:
| Model | Old price | New price |
|---|---|---|
| iPhone 17e | $599 | $699 |
| iPhone 17 | $799 | $899 |
| iPhone Air | $999 | $1,099 |
The whole lineup: which iPhone to buy in 2026.
Apple Watch Series 12 and Ultra 4
- Series 12: from $399, new S11 chip, brighter display up to 2,000 nits, up to 24 hours of battery
- Ultra 4: from $799, up to 50 hours of battery, 3,000-nit display, satellite connectivity
- SE 3: stays at $279 (44mm)
Both went on sale September 18. Which to choose: Series 12 vs Ultra 4 vs SE 3.
iOS 27 and Siri AI
The new phones ship with iOS 27, which includes the long-awaited Siri AI in beta (English first, not in the EU at launch). See iOS 27 and Siri AI explained.
The context: rising prices everywhere
Apple isn't alone in raising prices. Samsung, Google and Nintendo have too, mostly because of the global memory chip shortage. Here's why tech prices are rising in 2026.
